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Executive Partnerships | Meet David Seregow

About Attaine

For more than twenty-five years, David Seregow, Ed. D., principal of Attaine, has partnered with organizations to achieve their mission, vision, and strategic goals.

David's clients include all areas of management: sales and marketing organizations, product development, HR functions, technical support, and customer support ― both regional and global.

David has worked on over 200 projects and initiatives with more than fifty market-leading companies including Visa International, Apple Computer, Cisco Systems, and Oracle and not-for-profit organizations such as the U.S. Department of the Navy. David began working with some of these companies when they were just starting up and has continued working with them through the good times and bad as they grew into today's leading companies.

David's industry experience includes high technology (hardware, software, semiconductor, networking, telephony), financial services (banking, global credit card issuer), insurance, hospitality and leisure, defense, government (local, state, national), and higher education.

At Attaine, the primary goal is enabling executive teams to improve their organization's current condition and achieve strategic success.

Guiding Principals

With each client engagement, Attaine is committed to:

  • Achieving specific objectives and measurable results
  • Creating collaborative relationships with clients where accountability and responsibility are shared
  • Implementing solutions tailored to the best interest of our clients
  • Assisting clients to enhance the competence of their personnel and to gradually reduce their dependence on Attaine to the point of disengagement
  • Conducting business in a professional, ethical, and confidential manner
  • Using objective and candid, two-way communication

Client Focus

Using a comprehensive, integrated, whole-organization approach to enabling clients to envision the future and develop the power to get there, David offers a variety of leadership services tailored to the client's needs focusing on:

By developing productive and positive long-term relationships, clients feel confident working with David. His concern about his clients' personal as well as business goals makes him an ideal partner to assist clients in their professional development.

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Executive Partnerships

To help executives achieve personal and organizational change, David Seregow partners with executive leaders and teams in three types of collaborative relationships. Most client engagements include all three.

Barriers To A $Billion

Barriers To A $Billion (B2A$B) are highly interactive sessions that engage your executive team in a macro-level, whole-organization review and in-depth assessment of the factors essential to achieving and maintaining strategic impact and catalyzing change. Participants are challenged to take a realistic, candid assessment of the organization and it's ability to execute strategy and maintain differentiation.

The B2A$B process enables your leadership team to identify and remove performance barriers, whether moving toward the inflection point to a $Billion, or beyond.

Strategic Facilitation

David works with the senior team to create a candid and interactive context in which he facilitates:

  • Organizational Review
  • Evaluation
  • Decision Making and Planning
  • Team Building
  • Communication
  • Change Leadership

Executive Coaching

Through executive coaching, David provides executive leaders personal guidance tailored to individual and team needs. Coaching is provided through both face-to-face and virtual interaction and can be conducted on a planned, regular basis, or on an as-needed, just-in-time basis.

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Meet David Seregow, Ed. D.

David Seregow, Ed. D., founder and president of Attaine, has partnered with market-leading companies on more than 200 projects and initiatives, with many companies achieving Fortune 100 and 500 status.

His experience with a broad spectrum of organizational and change issues makes him uniquely qualified to facilitate strategic success.

Closely observing and working with the development of Fortune 100 and 500 companies has afforded David a 'front-row, ground-floor seat' to what's happening in today's leading organizations. He thoroughly understands the business culture, its incessant demand for real-time decisions, and the need for continuous learning, innovation, and change.



David's professional development includes:

  • Bachelor of Arts degree, Bethany University, in social science
  • Master of Arts degree, San Jose State University, in human performance technology
  • Doctor of Education degree, University of Southern California, in human performance development

In addition, David has completed extensive doctoral and post-doctoral work in psychological assessment and intervention, and organizational and management development through a variety of educational venues including Stanford University, San Jose State University, University of California Santa Cruz, and professional development workshops.

David lives in San Jose, California with his wife Sandi and son Ryan. Sandi is Attaine’s Executive Manager and is a co-contributor to Attaine’s success.

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