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Guidance Practices | Meet David Seregow

About Attaine

For more than twenty-five years, David Seregow, Ed. D., principal of Attaine, has partnered with organizations to achieve their mission, vision, and strategic goals.

David's clients include all areas of the enterprise: sales and marketing, product development, human resource, learning and professional development, corporate communications, technical support, and customer support ― both regional and global.

David has worked on over 200 projects and initiatives with more than fifty market-leading companies including, for example, Visa International, Apple Computer, Cisco Systems, and Oracle and not-for-profit organizations such as the U.S. Department of the Navy. David began working with some of these organizations during their early stages of growth and has continued working with them as they grew into today's leading companies.

David's industry experience includes high technology (hardware, software, semiconductor, networking, telephony), financial services (banking, global credit), insurance, hospitality and leisure, defense, government (local, state, national), and higher education.

At Attaine, the primary goal is enabling executive teams to improve their organization's current condition and achieve strategic success.

Guiding Principals

With each client engagement, David is committed to:

  • Achieving specific objectives and measurable results
  • Creating collaborative relationships with clients where accountability and responsibility are shared
  • Implementing solutions tailored to the best interest of our clients
  • Assisting clients to enhance the competence of their personnel and to gradually reduce their dependence on Attaine to the point of disengagement
  • Conducting business in a professional, ethical, and confidential manner
  • Using and encouraging objective, candid, two-way communication

Client Focus

Employing a comprehensive, integrated, whole-enterprise approach to strategic guidance, David offers a variety of leadership services tailored to the client's needs including:

By developing productive and positive long-term relationships, clients feel confident working with David. His concern about his clients' personal as well as business goals makes him an ideal partner to assist clients in their professional and strategic development.

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Guidance Practices

Extensive experience working with market-leading companies on a broad range of issues makes David Seregow distinctively qualified to facilitate your organization's strategic success.

With a focus of advising and collaborating with executive and senior leadership to define what they want to accomplish and how to measure and achieve success, David Seregow provides strategic guidance through the following core practices:

  • Conducting performance triage
  • Developing strategic goals and measures of success
  • Defining, executing, and managing strategy and strategic direction
  • Identifying and removing barriers to annual plan and strategic goals
  • Assessing and strengthening competencies essential to strategic success
  • Evaluating and improving performance while reducing risk
  • Facilitating change and strategic transition

Guidance practices are tailored to each client organization's opportunities, needs, and challenges..

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Meet David Seregow, Ed. D.

David Seregow, Ed. D., founder and president of Attaine, has partnered with market-leading companies on more than 200 projects and initiatives, with many companies achieving Fortune 100 and 500 status.

His experience with a broad spectrum of issues makes him exceptionally qualified to facilitate your strategic success.

Closely observing and working with the development of Fortune 100 and 500 companies has afforded David a 'front-row, ground-floor seat' to what's happening in today's leading organizations. He thoroughly understands the business culture, its incessant demand for real-time decisions, and the need for continuous learning, innovation, and change.



David's professional development includes:

  • Bachelor of Arts degree, Bethany University, in social science
  • Master of Arts degree, San Jose State University, in human performance technology
  • Doctor of Education degree, University of Southern California, in human performance development

In addition, David has completed extensive doctoral and post-doctoral work in psychological assessment and intervention, and organization and management development through a variety of educational venues including Stanford University, San Jose State University, University of California Santa Cruz, and professional development workshops.

David lives in San Jose, California with his wife Sandi and son Ryan. Sandi is Attaine’s Executive Manager and is a co-contributor to Attaine’s success.

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