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Executive Briefing
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Benefits | Sessions | Methodologies | Executing the Vision

Attaine Executive Briefing

Six Barriers to High-Impact Execution And Sustained
Differentiation ...And How To Break Through Them

Executive Briefings, Strategic Assessment,
And Change Mapping


The Challenge

From zero to a $Billion. Approximately 7,500 U.S. companies went public from 1980 to 2005. Of these companies:

  • Only 387 (5%) achieved a $Billion in revenue and account for
    56% of employment and 64% of total market value in 2005
  • 5100 (68%) failed to achieve a $Billion in revenue
  • 2,000 (27%) are no longer in business (Blueprint To A Billion)

Great Peril. One of the greatest challenges facing a growing company is breaking through the six barriers that hinder performance and transitioning into a company with the strategic capacity for high-impact execution and sustained differentiation needed to reach a $Billion in revenue.

A Successful transition is how momentum is maintained ― and
fortunes are made ― and a failed transition is how they are lost.


The Question

Is your company ready to handle breakout growth? At the inflection point when revenue turned significantly upward toward a $Billion, these companies were fully formed as a system ― had customers, products, and the strategic capacity for breakthrough execution and differentiation. A well-defined business model and differentiated customer value proposition are essential, but not enough. The cross-organization principles and practices of successful post-transition management are substantially different ― the organization must change to maintain strategic success.


The Solution

Significantly enhance your competitive advantage. The Barriers To A $Billion (B2A$B) process facilitates a macro-level, whole-organization review, assessment, and dialogue with the senior management team about key barriers to high-impact execution and sustained differentiation, and how to break through them. Whether moving toward the inflection point, already on the way to a $Billion, or beyond, every successful organization must break through these barriers.

The best strategic investment you can make for now and the future.

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Benefits

Develop a deeper understanding of NOW and how it impacts the future.

The Barriers To A $Billion (B2A$B) process enables senior management to understand, as a team, where their organization is today, and what needs to happen to make it more successful. Participants are challenged to take a realistic and candid assessment of their organization. Often, the "light bulb will come on" and major shifts will occur that will have big impact on a company's strategic direction and plan to get there.

Make decisions about strategic priority and direction - with confidence.

The focused and candid process helps leadership quickly assess the current organizational reality and effectively make the decisions required to:

  • Enhance the clarity and completeness of strategic direction and the Annual Operating Plan
  • Refine strategy execution and anticipate ― instead of react to ― costly performance missteps
  • Set priorities when anticipating or responding to marketplace and revenue changes or disrupting events
  • Align organizational resources, programs, and initiatives with strategic direction

Build operational consensus and a common vision for a high impact organization.

It's essential that you, as an executive, understand and value the specific organizational competencies that lead to sustained peak performance. During the B2A$B process, we will work together to review the senior management team's perception of the organization’s level of proficiency in each competency:

  • Determine the likely causes of and potential solutions to low organizational impact
  • Identify opportunities for enhancing strategic performance
  • Develop a competency baseline for measuring ongoing development and change
  • Identify which organizational competencies require a priority response
  • Help senior management develop value for those competencies essential to peak performance

Determine leadership and organizational readiness for change.

In addition to understanding where an organization is relative to strategic direction, it's crucial for the executive team to determine personal and organizational readiness to achieve the future. B2A$B helps the senior management team to:

  • Determine how important each organizational competency is to each team member
  • Gauge how personally prepared each member believes they are to develop and manage each organizational competency
  • Evaluate how team members feel about the organization's readiness and capacity to deploy each organizational competency
  • Establish and gain consensus for change requirements and a beginning definition of a change roadmap

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Sessions

The Barriers To A $Billion (B2A$B) process is tailored to the needs of the organization and is personally led and facilitated by David Seregow.

The six barriers to execution and differentiation addressed in the B2A$B process are cross-functional and impact every aspect of the organization.

Interactive B2A$B sessions:

  • Review the negative impact of each barrier on your organization
  • Present key business practices and principles necessary to break through each barrier and build high-impact execution and sustained differentiation
  • Provide an opportunity to self-assess how your organization is dealing with each barrier
  • Apply information and insight resulting from senior team one-to-one meetings and organization-wide data gathering

A key benefit of the B2A$B process is the opportunity for the senior team to analyze team evaluations, create a company strategic competency profile, identify barriers needing attention, assess readiness and capacity for change, and begin developing a strategic change roadmap for impacting execution and differentiation.

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Methodologies

Ideal for a leadership onsite or offsite retreat, the Barriers To A $Billion (B2A$B) process provides the executive team with a series of interactive executive briefing presentations and facilitated discussions of each of the six performance-hindering barriers, identifying the business practices essential to achieving breakout execution and sustained differentiation.

Executive team members are given multiple opportunities to self-assess their organization and identify those factors that can enable as well as hinder strategic and annual operating success. Current business challenges and opportunities are included in team assessment activities.

Participants are challenged to take a realistic and candid assessment of their organization's ability to achieve and maintain high-impact execution and sustained differentiation. Based on team evaluations and defined priorities, a strategic change roadmap is initiated to guide executive team change strategy.

The B2A$B process is tailored to your company's challenges and opportunities and may include some or all of the following forms of senior team and whole organization interaction:

  • Facilitated senior team executive briefing, evaluation, and planning sessions
  • Company and function-specific evaluation and planning
  • Whole organization data gathering targeted to two separate audiences ― (1) the entire management team and (2) all of the company's personnel
  • Senior team and individual team member live and virtual coaching
  • Other forms of interaction developed specifically to meet your team's needs

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Executing the Vision

Avoiding change pitfalls, maintaining momentum, and achieving success.

Once the data has been analyzed and the plans are in place, the real fun ― and the real challenges ― begin. David Seregow offers continued support for the change process, tailored to the needs of individual executives and the executive team. The focus is on leading change through continued collaborative facilitation and coaching to empower the executive team and individual team members to accurately and effectively execute change initiatives.

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